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The first step is to define the campaign goal. Define the campaign goal. Define the target audience. Research your competitors' digital campaigns and the best performing marketing channels in your industry. Decide which KPIs to track for this campaign, then break them down by channel and assign a specific KPI to each channel based on what data you want to collect about it. For example, if you're wanting more leads from Facebook ads than other channels, consider setting up Facebook Conversion Tracking (instructions here) so that when someone clicks on one of your ads and then converts into a lead, you can see exactly how much each ad contributed towards their conversion rate—and adjust accordingly!   Determine who is responsible for the campaign and your target audience. You need to understand who is your target audience and what their needs are. The better you know them, the more relevant your message will be and the more likely they'll be to buy from you. There are a few ...